忠泰樂生活 母親節檔期主視覺
NOKE MAMA LAND Mother’s Day Key Visual
NOKE忠泰樂生活是一間座落於台北大直的新商場，本次母親節檔期的主題名稱為「MAMA LAND 大女孩樂園」。我們以極繁主義作為設計
方向，將館內代表性的元素 (花、包包、化妝品、蛋糕、冰淇淋) 以手繪的方式呈現，再進行拼貼。顏色方面則以較鮮豔及對比度高的粉色、
藍色、紫色為主，進而提升這次主視覺的識別度。而本次也是我們首度嘗試拍攝企劃，將人像及圖素進行結合，加強「大女孩樂園」這個主
題的同時也拉近與消費者之間的距離。
方向，將館內代表性的元素 (花、包包、化妝品、蛋糕、冰淇淋) 以手繪的方式呈現，再進行拼貼。顏色方面則以較鮮豔及對比度高的粉色、
藍色、紫色為主，進而提升這次主視覺的識別度。而本次也是我們首度嘗試拍攝企劃，將人像及圖素進行結合，加強「大女孩樂園」這個主
題的同時也拉近與消費者之間的距離。
NOKE is a new shopping mall located in Dazhi, Taipei. The theme for this Mother's Day season is "MAMA LAND". We take maximalism as our design
direction, presenting representative elements (flowers, handbags, cosmetics, cakes, ice cream) in the mall through hand-drawn and collage
techniques. In terms of colors, we focus on bright and high-contrast color such as pink, and blue, to enhance the visibility of our key visual.
Additionally, we also attempted our first photo shoot project, combining portraits with graphics to strengthen the theme of "MAMA LAND", and bridge
the gap between the theme and consumers.
direction, presenting representative elements (flowers, handbags, cosmetics, cakes, ice cream) in the mall through hand-drawn and collage
techniques. In terms of colors, we focus on bright and high-contrast color such as pink, and blue, to enhance the visibility of our key visual.
Additionally, we also attempted our first photo shoot project, combining portraits with graphics to strengthen the theme of "MAMA LAND", and bridge
the gap between the theme and consumers.
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Art Director | 孫守維 Shou-Wei Sun
Visual Design | 孫守維 Shou-Wei Sun / 高宇廷 Yu-Ting Kao / 陳姜芮 Joy Chen
Client | NOKE 忠泰樂生活
Date | 2024.04
Visual Design | 孫守維 Shou-Wei Sun / 高宇廷 Yu-Ting Kao / 陳姜芮 Joy Chen
Client | NOKE 忠泰樂生活
Date | 2024.04
